RESUME
OVERVIEW
MA Applied Anthropology - San Jose State University
BA Anthropology - UC Berkeley
Collaborative self-starter with an eye for design.
Customer- focused, product-driven, action-oriented professional with comprehensive experience in prioritizing empathy and driving actionable user research with analytics, seamless project management skills, and bottomless curiosity.
Open to full-time opportunities. Inquiries welcome.
EXPERIENCE
Skills
Ethnographic Interviews
Usability Testing
Survey Creation & Analysis
Task Analysis
Journey Mapping
Persona & Scenario Creation
Literature Review
Script Writing
Heuristic Evaluation
Competitive Analysis
Affinity Mapping
Cardsorting
Wireframing
Qual & Quant Analysis
SWOT Analysis
Benchmarking Studies
NPS & PVM Analysis
Jobs To Be Done
State of the Product
UX Researcher - Starburst Data
March 2023 - June 2023
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Collaborated with XFT teams globally in an agile product development environment
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Created a robust, central research and asset database accessible to all org teams for transparency
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Spearheaded the creation and documentation of core team processes and operations
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Revolutionized the onboarding process for the UXR team
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Streamlined the research project process through automation and templates for quicker project onboarding
Project Highlight: Data Lineage Discovery & Validation
April 2023 - June 203
Phase: Discovery, Validation
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Objectives: Validate product team hypotheses for the need, expectations, and potential use cases for data lineage in the new Galaxy product according to user type/persona
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Methods: Moderated interviews with both internal and external participants
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Result: Validation of product assumptions, clarified vision for product and feature, updated roadmap for development and iteration of product designs, product-specific behavioral profiles for potential customers
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Impact: Increased understanding of serviceable available market, updated iterations of UX designs, additional value prop opportunities, deeper understanding of competitive standing, additional avenues for exploratory research into potential value prop
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More information about my time at Starburst coming soon!
Toolkit
User Researcher - Mindbody
January 2021 - March 2023
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Worked cross-functionally with Product, Design, and Engineering to prioritize and conduct research according to team timelines and organizational roadmap planning
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Managed quarterly research (from intake to execution and insight dissemination) for 4 product teams
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Synthesized and communicated research findings to inform roadmap planning
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Benchmarked and analyzed NPS scores and comments for all Mindbody products
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Conducted and analyzed longitudinal surveys to benchmark and track effect of COVID-19 on B2B customers
Project Highlight #1: Purchase Experience
October 2021 - Present
Phase: Discovery, Validation
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Objectives: Understand customer pain points, expectations, and current experiences using Mindbody's point of sale system
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Methods: Moderated customer interviews, empathy workshop, design workshop, usability testing (3 rounds)
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Result: Updated UX/UI, increased functionality
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Impact: Increased customer satisfaction and ease of use of the point of sale system, decreased task time, reduced number of clicks to complete a task, increased intuitiveness of product overall
Project Highlight #2: Product Diversity Concept Discovery Research
April 2021 - Present
Phase: Discovery, Validation
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Objectives: Understand ways for addressing gaps in access, opportunity, and education for customers and consumers in marginalized communities
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Methods: Moderated interviews with SME, customers, and consumers within the community (created a reproducible approach to be applied for various communities, i.e., BIPOC, LGBTQIA+, disabled persons, mothers in wellness, etc.)
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Result: "Take Action" proposal presented to executives with a list of potential product concepts to explore in upcoming roadmaps
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Impact: 2 concepts currently set for GTM, increase customer and employee trust in Mindbody org
Click here to view my work with Mindbody!
Figma
Miro
Mural
Adobe Creative Cloud
Google Workspace (Looker, Analytics, Suite)
Microsoft Suite
Pendo
Mixpanel
Alchemer
Ethnio
SurveyMonkey
Qualtrics
Salesforce
Jira
Usertesting
Wrike
Airtable
SPSS
JASP
Python
Interests
International Travel
Cosmetology
Social Media
Ethnography
Design Theory
Analytics
UX Research
Marketing
Languages
Basic Korean
Conversational Spanish
INTERNSHIPS
UX Research Intern - Roku
February 2020 - May 2020
June 2019 - September 2019
I worked on the Whole Home team at Roku where I led an ethnographic discovery study on music-listening behaviors in the home, conducted a heuristic evaluation and competitive analysis of Roku products and competitor products, executed a participatory design activity that including a cord sorting analysis, and provided support to other researchers.
Click here to see more about my work at Roku.
UX Research Intern - IBM
September 2019 - December 2019
I worked on IBM's Hybrid Cloud, Data, and AI team where I assisted and worked collaboratively with designers, PMs, and other researchers to conduct research on leading queries using a variety of methods including heuristic evaluations, usability studies, SWOT analyses, etc.
Click here to see more about my work at IBM.
UX Research Intern - Fandom
September 2018 - December 2018
During my internship at Fandom, I managed the creation of research materials (moderator guides, participant screeners, research plans, etc.), conducted remote usability studies, and moderated a participatory design workshop with users. Continued industry research during my graduate program where we sought to understand the impact of design changes on Fandom micro-communities.
Click here to see more about my work at Fandom.
Curious about my graduate project? Check out the full project report here!
EDUCATION
University of California, Berkeley
BA Anthropology, Minor in African American Studies
2012 - 2017
Graduated in August of 2017 with a degree in Anthropology, with a concentration in social/cultural anthropology. Maintained a 3.4 GPA in my department studies and was featured in an article on the department's website. Academic focus: how people navigate through the social world and contemporary social tech culture.
San Jose State University
MA Applied Anthropology
2018 - 2022
Graduate project in partnership with Fandom (formerly known as Wikia) to research how online communities experience design change and mitigate such change to reaffirm and cement a sense of identity.
See relevant school projects here!
Read my full project report here. Case Study deck coming soon!